WHO WE ARE

Mission & Vision

OUR MISSION focuses on raising funds for stroke and cardiac patients of all ages blindsided by the cost of their experience and recovery.

OUR VISION is to provide aid for stroke and cardiac patients of all ages by creating a dynamic experience through community, camaraderie, and connection.

OUR STORY

It was 2006 when Rock On Society Founder, Julie Guttormson, was 31 years old and suffered a stroke from three blood clots in different, major veins of her brain. Julie was lucky enough to walk away healthy and have great health insurance to back up her experience. Because not everyone has the same fortunate outcome, Rock the Ride was born as Julie’s personal way to celebrate health, give back to the community and celebrate another year in business (2024 marks VIM fitness studios 12th anniversary).

From 2012-2020, Rock the Ride proudly raised over $300k for local stroke and cardiac patients through St. John’s Health Foundation. Those funds helped patients blindsided by the cost of their experience. Thanks to the support of SJHF, Julie was able to bring her vision to life for five, impactful years. In 2023, Rock the Ride returned under the new nonprofit organization, Rock On Society to impact stroke and cardiac patients right here in our own community and beyond.

Look for Rock the Ride the second weekend in March annually and additional ROS experiences in the works to grow and support our mission and vision.

ROCK ON BOARD